Principles Of Microeconomics, 5Th Ed -

This book presents modern economics in an intuitive, relevant and memorable way addressing the needs of students who have had no prior exposure to the subject. The world economy has changed radically over the recent years. The book gives these changes a prominent, clearly explained place within the basic tradition of economics upon which they stand. Enrichment with Indian content at appropriate places enhances the value of this world-class book for Indian students. The concept of Glocal Text Series is adaptation throughout the text and no piecemeal effort.About The AuthorJohn B. Taylor began his career at Princeton where he graduated with highest honors in economics. He then received his Ph.D. from Stanford and taught at Columbia, Yale, and Princeton before returning to Stanford. He is widely recognized for his research on the foundations of modern monetary theory and policy. As the Raymond Professor of Economics at Stanford University, his distinctive instructional methods have made him a legend among introductory economics students and have won him both the Hoagland and Rhodes prizes for teaching excellence.Mrs.Ritika Gugnani (Indian Adaptor) has 8 years of teaching experience in various Management Institutes of Delhi and Kurukshetra University. Presently, she is working as faculty member with Jaipuria Institute of Management Noida and was till quite recently Assistant Professor of Economics at NDIM, New Delhi. She has organized various Seminars and Workshops. She has also presented various papers in conferences related to Managerial Economics, International Economics, Foreign Trade, and Business Ethics etc. She has also authored a book on Values & Ethics in Business.Table Of ContentsPart I Introduction To EconomicsThe Central IdeaObserving and Explaining the Economy 2A. Appendix to Chapter 2, Reading, Understanding, and Creating GraphsThe Supply and Demand ModelElasticity and Its UsesPart II Principles Of MicroeconomicsThe Demand Curve and the Behavior